Aspire Portfolio, a Leeds-based property investment and portfolio-building agency, briefed me to design a branded "Welcome Pack" as a gift for new investors. Presented in a sleek gift box, the pack included a branded leather notebook, a Parker pen with a custom sleeve, and a personalised note. The objective was to create an exclusive and sophisticated experience that embodied luxury and professionalism.

I led this project end-to-end, with complete creative ownership. The design brief emphasised elegance, exclusivity, and a refined aesthetic. To achieve this, I developed a bespoke pattern for the brand, incorporating it across the packaging and pen sleeve to enhance the premium feel. Utilising the design principle of white space, I ensured the layout conveyed a sleek and high-end impression.

This was my longest-running project of 2024, and the results exceeded expectations. The Aspire Portfolio director was highly impressed, and the Welcome Pack successfully elevated the brand experience, providing significant value to clients as they embarked on their property investment journey.