
ASPIRE PORTFOLIO
Aspire Portfolio: Rebrand Project
Luxury Property Brand: Understated Sophistication for Investors
Client
Aspire Property Group
Year
05/2024
For this project I focused on crafting a brand identity that radiates luxury and understated elegance while appealing to discerning property investors. The design was tailored to be masculine, refined, and grounded in the brand’s core values: leadership, generational wealth, value first, and integrity.
I achieved this by combining minimalist yet impactful design elements, a rich and balanced colour palette, and premium typography. The result is a brand that embodies sophistication and trustworthiness, resonating deeply with its target audience of high-value property investors.





